By Javar Juarez
(CUBNSC) Columbia, S.C. - On Saturday, October 12th, the heart of Columbia beat strong at Segra Park, where the Prisma Health Midlands Foundation hosted its 34th annual Walk for Life & Famously Hot Pink Half Marathon + 5K. This cherished event brought together survivors, supporters, families, and runners to celebrate life and raise awareness about breast cancer, uniting in a powerful display of community and resilience.
For more than three decades, this annual marathon has not only honored those affected by breast cancer but has also served as a beacon of hope. According to the foundation’s website, over $12 million has been raised to fund cutting-edge technology, treatments, and patient support at Prisma Health Breast Centers in the Midlands. Through the event’s ongoing success, advancements in early detection and patient care have been made possible, ensuring better outcomes for thousands of women—and men—affected by this disease.
This year’s marathon, bolstered by sponsors including Aflac, BlueCross BlueShield of South Carolina, the City of Columbia, Dominion Energy, Earth Fare, and Jim Hudson Audi, drew over 4,000 participants, filling the park with energy, passion, and solidarity.
A Labor of Love: An Interview with Katie Williams
Katie Williams, Director of Communications for the Prisma Health Midlands Foundation, shared her excitement and pride for the event.
“Oh, it’s such a labor of love,” Williams said with a smile. “This is our signature event, and it speaks volumes about our community. People come out to lift up survivors, support those currently battling breast cancer, and raise funds to enhance care at our Breast Centers.”
This year’s proceeds will be used to purchase a new 3D mammography unit at Baptist Parkridge Hospital. “It’s the latest and greatest technology available, improving both access to and the quality of care right here in the Midlands,” Williams explained.
She also emphasized the importance of community involvement: “The fact that every dollar raised today goes directly to patient care is what sets us apart. Our operating costs are covered by Prisma Health, so donors can rest assured their contributions truly make an impact.”
The event also featured Prisma’s mobile mammography unit on-site, a visible reminder of the organization’s commitment to bringing healthcare directly to the community. “We want everyone to have access to the best care possible,” Williams said. “That’s why we’re here today.”
Survivors Leading the Way: Josetta and Sa’Sha Smalls’ Story
Among the many heartwarming stories was that of Josetta Smalls, a survivor, and her daughter, Sa’Sha Smalls. Standing proudly side by side, the two women reflected on the significance of the day.
“My heart is just overwhelmed,” Josetta shared. “I thank God for another year to celebrate life. This event reminds us of how far we’ve come, thanks to research and the love that surrounds us.”
When asked if they had a connection to the iconic Roberts Smalls, the two women smiled. “Yes, we are related,” they confirmed, bringing history and legacy into focus on this special day.
Josetta, an active volunteer through her church, expressed the importance of events like this: “It’s not just about raising funds; it’s about love. Seeing survivors out here, enjoying life with their loved ones, gives strength to those still in the fight.”
A Day Filled with Laughter, Love, and Support
Adding a lighthearted element to the event was the Beef Cake Brigade, a group of young men who joined the festivities, taking photos and sharing smiles with participants. Their presence brought an extra dose of fun to the marathon, especially among students from the University of South Carolina, who eagerly participated in the race.
But amidst the fun and celebration, the event carried an important message about health disparities, particularly for Black women.
The Fight Against Triple-Negative Breast Cancer
According to the Mayo Clinic, Black women face a higher risk of developing triple-negative breast cancer, one of the most aggressive and difficult-to-treat forms of the disease.
“Triple-negative breast cancer accounts for 35% of breast cancer diagnoses among African Americans and is associated with higher recurrence rates and lower five-year survival rates,” said Dr. Halyard from Mayo Clinic. Unlike other breast cancers, this form does not respond to hormone therapies, making chemotherapy the primary treatment option, though recent research shows promise with immunotherapy.
Events like Prisma’s Walk for Life are crucial not only for raising awareness but also for funding the latest technologies and treatments. Early detection remains key, especially for those at higher risk, and the funds raised through this marathon will provide life-saving tools to the Midlands community.
A Powerful Finish Line
Katie Williams described the emotional impact of watching survivors cross the finish line. “I saw a young woman today who ran the half marathon in honor of her grandmother, who recently passed from breast cancer. She told me her grandmother’s spirit carried her through every step of those 13.1 miles.”
For Williams and the participants, the day was about much more than running—it was about creating lasting change and inspiring hope. “This event is about honoring the journey, both the struggles and the triumphs. We’re here to remind everyone affected by cancer that they are not alone.”
Moving Forward, Together
The 34th annual Walk for Life & Famously Hot Pink Half Marathon + 5K wasn’t just a race; it was a celebration of community, love, and survival. Each participant—whether running, walking, or volunteering—played a part in creating a brighter future for those impacted by breast cancer.
As the marathon came to a close, it was clear that the spirit of the day would linger long after the crowds had dispersed. With continued research, community support, and access to advanced care, there is hope that one day, breast cancer will no longer be a threat.
Until then, events like this one serve as a reminder that together, we are stronger—and together, we can overcome.
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