By Javar Juarez (CUBNSC) Lexington, SC - This week, I had the pleasure of sitting down with Demetrius Cunningham, a renowned hairstylist and co-owner of Resilience Beauty Box Salon in Columbia, South Carolina. Known for nearly two decades as a beloved stylist, Demetrius’s artistry transcends hairdressing, extending into holiday celebrations with his stunningly creative Christmas trees. With best friend and business partner Travis Douglas, another iconic stylist, Demetrius has not only shaped Columbia’s beauty scene but has also become a growing holiday sensation.
At his Lexington-inspired townhouse, Demetrius welcomed me into a space that embodied modern elegance and comfort. The showstopper? An all-white Christmas tree adorned with dazzling ornaments—a true masterpiece in his family room. This wasn’t just any tree; it was a symbol of Demetrius’s unique ability to merge aesthetics with holiday cheer. Dubbed the “Christmas Tree Godfather,” Demetrius creates bespoke tree designs that range from rustic farmhouse styles to opulent red-and-green emerald dreams.
The Birth of a Holiday Artist
For Demetrius, his tree-decorating journey began modestly—designing for friends and family. However, his passion blossomed when he was asked to create a theme-driven tree for a client’s rustic farmhouse.
“That project ignited something in me,” Demetrius shared. “It was my first time working with a specific theme, and I loved the challenge of incorporating wooden ornaments and rustic elements into a cohesive design.”
The experience unlocked a newfound appreciation for his creativity.
“I didn’t realize how natural this came to me,” he reflected. “Now, when I look at the trees I design, I think, ‘Wow, I really did that.’ It’s become a medium of self-expression, much like hair styling.”
A Creative Philosophy: Universal and Unapologetic
When asked about his personal style, Demetrius described himself as a "universal creative." “I don’t box myself into one genre or aesthetic,” he explained. “If I like something, I make it work. Whether it’s a bold ornament or a vintage-inspired centerpiece, I’ll find a way to bring my vision to life.”
This philosophy extends beyond decorating. Demetrius candidly shared how his artistry was born from overcoming societal stigmas during his youth. “Growing up, I often felt confined by expectations of what boys could or couldn’t do,” he said. “Now, as an adult, I embrace the freedom to express myself without worrying about what others think.”
Tips for Elevating Your Holiday Decor
While Demetrius’s trees often appear luxurious and magazine-worthy, he assures that achieving similar results doesn’t have to break the bank. His advice? Start planning early.
Post-Holiday Sales: “The day after Christmas is the best time to stock up on ornaments and decor. I once bought $3,000 worth of decorations for just $400 by shopping sales.”
DIY Customization: “If you find a piece you love but it doesn’t match your aesthetic, don’t be afraid to customize it. Spray paint is your best friend!”
Layer and Scale: “Incorporate large statement pieces to create a three-dimensional effect. Let the tree itself shine by leaving some elements of its structure visible.”
Shop Smart: “Places like Hobby Lobby, HomeGoods, and even Ross are treasure troves for affordable finds. Visit multiple stores and look for pieces that resonate with your theme.”
The Heart of the Holidays: Family and Tradition
For Demetrius, the holidays aren’t just about aesthetics—they’re about connection. “I didn’t start enjoying Christmas until Travis and I became best friends. Growing up, we didn’t have much, but we started celebrating together, cooking meals, and exchanging gifts.
Those moments gave Christmas meaning.”
Over time, their celebrations grew, welcoming friends and family into their home. “For 15 years, our house was the gathering spot for Thanksgiving and Christmas. It’s about creating memories and bringing people together.”
As families evolve and traditions change, Demetrius remains passionate about fostering togetherness. “It can be tough when the matriarchs pass away, but I try to keep the spirit alive. Even if it’s just once a year, I want my family to feel connected.”
Luxury, Joy, and Community
As our conversation wrapped, it was clear that Demetrius’s creative vision extends far beyond decor. His trees are symbols of joy, resilience, and individuality—inviting everyone to embrace a little luxury and a lot of heart.
So, whether you’re looking for inspiration to spruce up your home or a reminder of what the holidays are truly about, take a page from Demetrius Cunningham’s book: plan ahead, customize boldly, and never underestimate the power of connection. After all, as Demetrius says, “There’s nothing wrong with a little luxury—and a whole lot of love.”